Mark It

No other function in our world is evolving more than marketing: what are the new rules of branding, communication and differentiation? Mark It explores new marketing and media concepts that are revolutionizing the way we consume and create advertising: from online and mobile marketing to the power of ideas, celebrity branding, entertainment marketing, and the new power held by social networks. Facebook, Twitter and YouTube offer great opportunities to approach millions; how do companies properly utilize such powerful reach? How do companies adapt their marketing to the fast-evolving minds of kids? Mark It will delve into these questions and showcase how companies are adapting to the constantly changing marketing landscape.